Goods & Swag
Bell + Steve McQueen
Collection
The Bell + Steve McQueen collection was a collaboration between Bell and the Steve McQueen Foundation. It included helmets, pins, apparel, and a tote bag. For the soft goods, I was briefed to use an iconic photo of Steve and incorporate a quote of his. Since our first helmet in the collection was a replica of the one he wore at the International Six Day Trials in 1968, we chose an image of him at the race. There were many classic quotes to choose from. We went with this one since it felt the most relevant to our current culture. I designed the set of pins using different vintage lettering and classic shapes, including a helmet shape that is essentially a replica of the replica.
Bell Joy Ride Program
Launched in 2016, Bell Joy Ride was a women’s mountain bike program focused on ambassador-led community rides across the U.S. and Canada. I was responsible for designing all aspects of the program, including seasonal swag and yearly events. For the final two years, from 2020 – 2021, I managed the program’s marketing and budget, as well as organized and hosted live online Summits when we couldn’t gather in person.
Jill Kintner Artwork
Enamel Pin Set
Jill Kintner is not only a world-class MTB athlete, she is also an Illustrator and Graphic Designer. It was so fun making her illustrations come to life as a limited edition enamel pin set for distribution at Crankworx in Whistler.
KT Party Shirt
I was stoked to design this custom shirt for KT from Party Shirt International. This was an employee appreciation gift, so I designed it to represent our mantra CRUSH EVERY MOMENT.
