Logos & Branding
ArcticSource1
ArcticSource1 wanted a new, fresh brand identity that reflected their mission and their offerings. I redesigned their logo, keeping the same color palette, and established a look and feel that builds upon their Norwegian roots. The pieces shown here are just a sampling of the Marketing collateral I’ve designed—other projects have included web design, packaging, and promotional giveaways.
Logo Design
Brand Identity
Brochure Design
Root Acupuncture & Natural Medicine
When Jennifer Root consolidated her practice to a single location, she wanted some strong branding with a simple, clean aesthetic that represented her work and passions.
The elements I experimented with were needles, roots, energy flow, and moon phases. Her new logo was born, followed by other marketing collateral.
Logo Design
Brand Identity
Brochure Design
The Little Shop of Horticulture
Kristin wanted a logo that reflected the handmade personality of her DIY plant workshop and event business. Drawing inspiration from the wooden planters used in the workshops, we harnessed a classic hipster vibe and dressed it up with the soulful Timbra Sans* font to create this simple logo representing “The Best Time You’ll Ever Plant.” All sorts of fun little packaging pieces followed for the retail side of the business.
*© 2018, Christian Schaarschmidt (www.illunatic.de)
Logo Design
Brand Identity
Packaging Design
Corralitos Feed
& Pet Supply
Ely wanted a new logo that included the entire business name and reflected the fact that they sold pet supplies as well as feed. His current logo featured a bucking bronco with rider. He liked retro-style logos, so I went with a classic banner/badge shape and style, and incorporated a dog and cat into the mix. The animal breeds are all based on Ely’s own menagerie.
Logo Design
Business Card Design
Industry Hair Studio
The three co-owners of this salon wanted an identity that was simple, timeless, and reflected the style of their newly renovated space.
Logo Design
Brand Identity
Print Design
Steelhead Engineering
Jeff had a very specific idea of what he wanted for his logo. I warned him that what he was asking for would be very detailed, thus be be hard to reproduce at smaller sizes. He was not persuaded to change his mind. The result was this logo—the design most commented on in my portfolio to this day! It just goes to show that once in a while breaking the rules is worth the risk — and you won’t know until you try.
Logo Design
Business Card Design
Kids Explore After School
Kids EXPLORE After School is a district-wide After School Enrichment Program for elementary students. They offer fun, affordable, and high-quality after school classes in both science and the arts that allow kids to follow their passions and explore new activities at their own school site. They wanted a colorful logo that conveyed curiosity and activity.
Logo Design
Naturally Proud Network
This organization started as a LinkedIn group, now it is a 501(c)(3) non-profit. Their goal is to provide a place where LGBTQ+ friends and professionals in the Natural Products Industry can connect with industry peers and create an international network where everyone feels welcome. I wanted to create a very simple, easily-applied logo that immediately gives you a sense of their identity. They were toying around with different versions of their official name and I suggested Naturally Proud Network, which they wound up going with. This name encompasses their industry, their intent, and their members.
Logo Design
A&A Wedding
What portfolio would be complete without a wedding? But designing for your own wedding...dream project or nightmare? For me, it was incredibly rewarding. We were aligned on almost all aspects of the vibe and style we wanted and from there, it was all a joy. Invitations, wine labels, bookmarks, menus, rubber stamps, hand-made signage...lots of work, but the best memories.
Invitation Design
Label Design
Weddings
We got married at a rustic retreat center in the countryside, so we wanted the invitation experience to be handmade and textural. I found a place that printed wood postcards, which we used for our invitations. I folded orange parchment paper around the card and then wrapped a red thread around it vertically so that it overlapped in areas. I had rubber stamps made with our simple A&A logo, which added to the handmade feel.
My family has made homemade wine for generations and we were fortunate enough to bottle a special batch for the wedding. The barn on our family property served as the perfect photo subject for the wine label and I replicated our invitation design by using the same orange color and red “threads.”
Despite the fact that the home goods quote aesthetic might make some people cringe, I still love these adorable wooden bookmark favors. And I had so much fun typesetting them!
